“Designing a product is keeping five thousand things in your brain and fitting themĪll together in new and different ways to get what you want. It changed the way people used their mobile devices. The delivered iphone, which became one of the highest selling products of all time. Steve Jobs wanted to rebuild the complete mobile experience and make it extremely intuitive for the users. The design of the iphone with touch screen was another remarkable feature. It provided them an easy and elegant way to purchase songs of their choice and listen to them on their devices anytime anywhere. When the product was conceptualised, there was no easy way for users to license songs on their devices. ITunes was a great example of end user thinking from Steve Jobs. Jobs and Apple understood end to end experience much better than others and even went out of their way to partner with other industries to take care of their customers. Steve Jobs wanted things to work smoothly and make things simple for them. They also had deals with mobile network operators and ensured best experience for their customers.Īll great products make users’ lives easier. Steve Jobs was always thinking ahead, Apple took control of the design, manufacturing, packaging and marketing of the iPhone. When Apple built the iphones, they struck a deal with AT&T for mobile networks. Apple created an ecosystem where they build things end to end. Jobs understood that end to end experience can be created by taking control of the hardware, software and building integrated systems. He was probably the first product manager to understand the end to end experience of a product. He had an intuitive sense of what users would like. He cared for the users more than anyone could imagine. Jobs was obsessed with the products he was involved in. The four by four matrix was the start of the resurgence for Apple computers to become the most valuable company in the world: Steve Jobs did an excellent categorisation as per the end users and market demand. Apple could focus on building fewer products with greater quality and the rest is history: He had four products and categorized them as per their market demands. Jobs started the consolidation work by cutting down on the products. The company had been building too many products and none of them were breaking the ice with the consumers. Steve Jobs returned to Apple when it was in disarray in 1997. More importantly, he also paid absolute attention to the features each of these products had. He was a master craftsman at figuring out what products to focus on and which ones to eliminate. Here’s the Steve Jobs approach to product management:įocus was the mantra that ruled the life of Steve Jobs. He had the instinct of an artist, creativity of an inventor and inspired men to build products that ruled the world. Jobs was obsessive about quality, excellence and minimalism. The Steve Jobs approach to product management was one of the reasons why Apple went on to produce blockbuster products one after the other & became the most valuable company on the planet. Accountable for item level assortment analysis and determine assortment decisions, including coverage of needs analysis for priority sub-categories, vendors expectations, SKU optimization, price ladders, aging, brand strategy and development.There have been many great companies and founders, but not many have captured the imagination of the world like Steve Jobs.Developed and implemented launch plans, channel events in Kenya (100+ participants) and Nigeria (100+ participants).Provided strategic direction and implemented retail marketing campaigns like "Back to school", "Eid Mubarak”, to increase sellout in retail channel.Collaborated with finance and operations teams to reduce operating costs and improve bottom line by $200,000 annually.Implemented product launches and promotion activities in Tablets, premium notebook and accessories category that led to delivering additional revenue of $1 Million annually in retail. Built 10-person demand generation team from ground up, providing ongoing mentorship and training to both partners and corporate clients to grow channel coverage and improve channel.Developed and implemented strategic plan across vendor, distributor, and key retailers to forecast quarterly sales, units, expected market share, wallet share to target right product and channel distribution.Delivered 120% of sell-in and sell-out targets consistent with vendors expectation for 8 consecutive quarters.Achieved 66% growth in sales and 80% growth in margin year-on-year.Product Manager - Apple, 05/2018 – Current Company Name – City
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